What is SEM
One of the best ways to expand your business in this competitive market is through ‘Search Engine Marketing’.It is marketing a product or service using paid advertisements that appears on search engine results pages (SERPs).It is one of the effective way of promoting your business and it also offers advertisers the opportunity to showcase their products in form of ads to customers who are ready to buy at the best price.
SEO and PPC : How are they different?
SEM is the practice of marketing a product or service using paid advertisements that appears on search engine results pages.It allows the advertisers to bid on keywords to display on SERP of Google and Bing, when the potential customers looking for certain products or services it offers the advertisers an opportunity to appear their ads to display on top.It uses certain tools and techniques to increase the visibility of websites and web pages.
PPC otherwise known as CPC offers advertisers to bid their business on top of the search engine results page.These paid ads appear on top of search engines to gain more visibility when compared to organic results(SEO).SEM uses PPC to advertise your products or services to be visible in Search Engine Results Page (SERP)
Difference between SEO and SEM
SEM and SEO both rank your websites on Search Engine Result Page (SERP).SEM uses PPC ads while SEO uses strategy to rank your website.You can get immediate results in SEM but SEO takes time to show the results. It is the best method to boost awareness when compared to organic search.SEO is a long term process to rank on SERP by attracting people at the top of the marketing funnel, but SEM is a quick and cost effective way that drives conversions at the bottom of the funnel.
Best Practice: SEM
Goals :Define your campaign goals and monitor the results on a daily basis and optimise accordingly.Check whether your goal and strategy are working.
Target the right Keywords:Choosing the right keywords is one of the most important steps in SEM.Try to use more specific and targeted keywords.Also consider the keywords that are likely to be in the search results.
Expand your Marketing channel: Examine and understand how people search at different points on their purchase
Landing page: Try to have a dedicated landing page for your campaigns
Test and Optimise: Test,Track and optimise your results. Monitor your current campaigns and improve your keywords, headlines and offers.
Negative Keywords: Save a list of negative keywords and improve your targeting.
Conclusion
SEM plays a vital role in online marketing and search engines has become an indispensable part of human’s life.It serves as a powerful marketing tool for businesses who are on the lookout for brand awareness.
